Today, about 50 percent of all B2B queries are made on smartphones and that number is growing. In spite of this fact, almost half of all B2B companies-including Ag-based companies-report no significant investment in mobile marketing. So how can B2B companies catch up?
Marketing to farmers requires a high-tech approach. Any agricultural business who doesn’t believe this to be true probably won’t be in business for too long. Let’s face it, farmers are expected to feed 9.6 billion people by 2050, they are well aware that technology is going to play a huge part in that undertaking. Not […]
Webinars are a great way to engage farmers. It’s no wonder. When done correctly, webinars allow farmers to learn about new research in the agricultural world as well as products that can benefit their operation. There are other reasons this type of marketing is so popular with farmers. Webinars are a convenient and affordable way […]