A digital sales model is the new normal across all industries, including Ag. This can be particularly challenging for those selling to farmers and ranchers since in-person interactions are so important to these prospects.
Managing a remote sales team requires flexibility and some out-of-the-box thinking. And no matter how tempting it may be, micromanaging your team of Ag salespeople is always a mistake. Instead, you need to figure out how to walk the fine line between being there when needed and allowing salespeople to get the job done on their own.