In times like these, Ag businesses need to come up with new and different ways to attract farmers and ranchers.

COVID-19 has changed the way businesses across all industries – including Ag – work internally and with their customers. While many of these changes have centered around working from home and collaboration software, there are more to come.

While small businesses around the country are focused on how COVID-19 is changing the way they do business right now, they also need to be focused on the long-term effects of the current pandemic.