If you own a business that markets to farmers or ranchers, getting that business up and running online can seem like a Herculean task. When it finally goes live, it may be tempting to sit back and bask in your accomplishment but that is the last thing you should do.

While it’s true that more than 90 percent of farmers and ranchers will go online to look for products and services, just because you are online doesn’t mean they will be able to find you. In fact, not actively promoting your brand online is the same as not being online at all.

According to The First 5 Things to Do After Getting Your Business Online, an article by the small business editor at Small Business Trends, there are some critical steps you need to take to keep your business moving forward after it goes online.

  1. Use your domain name to promote your brand
  2. Create lots and lots (did we mention a lot) of content
  3. Find customers through email, social media, and search engine optimization
  4. Create ecommerce capabilities and/or capture leads online
  5. Remain flexible and open to new ways of doing things

Don’t get discouraged if you can’t accomplish every item on this list immediately or perfectly. The important thing is that you have a plan and continue to work toward your online goals.

Keep track of what you learn and don’t be afraid to make adjustments along the way. As your needs change, you may need a full-fledged ecommerce site or you may want to make your website mobile-friendly.

Of course, if you feel that you are in over your head when it comes to getting notice online, it might be time to enlist some help. At US Farm Data, we have helped people just like you create content, actively connect with new farming and ranching customers, and capture leads. And that is just the beginning.

Finally, remember that just because your agriculture business is online, it doesn’t mean you can only use online methods to get it noticed. A combination of online and offline marketing tactics is usually the best strategy for getting your business noticed.

What do meth and cattle have to do with one another? More than you might think.

Ranchers across the country have reported a rise in some old-fashioned cattle rustling. The trend is believed to be driven by ranch hands who are stealing cattle and selling the animals in order to support their drug habit, primarily methamphetamines. Calves are a particularly popular target since they are smaller and easier for thieves to sell because the animals are unlikely to have tags or brands.

Police in states like Oklahoma and Texas believe the crime spree is being fueled by the spread of drugs into rural areas. And one head of cattle can buy a lot of drugs. One head of cattle can bring up to $3,000. Further, lenient regulatory systems at cattle markets allow thieves to sell stolen cattle without being noticed.

If they are noticed, however, there is a heavy price to pay. The theft of a single head of cattle in Oklahoma and Texas can bring up to 10 years in prison. This may soon change, however, as lawmakers in states such as Iowa, are pushing for harsher penalties and fines for livestock theft.

In most cases, only a few animals are taken at a time, and these animals are loaded into a truck in the dark of night. But there are exceptions. One Texas farm recently saw 1,100 head of cattle stolen in a single incident.

But ranchers, as you might expect, are fighting back. The Texas & Southwestern Cattle Raisers Association (TSCRA) now has what they call “cowboy cops” to track and identify cattle thieves. Their findings show that these cattle rustlers care little about the price of beef and more about the cost of alcohol and drugs. And many rustlers are teenagers.

While officials are encouraging ranchers to brand their cattle, many ranchers do not want to do so. That’s because it is difficult to brand large animals and costly to register them. Ear tags are another alternative but are easily removed.

In 2014, the TSCRA reported that in the State of Texas almost 6,000 cattle – valued at $6 million – were stolen. Unlike most stolen merchandise which fetches less than its true value, stolen cattle usually fetch full market value. And with beef prices at an all-time high, that’s a lot of drug money.

 

 

When it comes to great tasting fruits and vegetables, you definitely cannot judge a book by its cover. But if some of the best tasting produce is less than perfect on the outside, why do consumers insist on buying only the most aesthetically pleasing?

This question is even more perplexing when you consider that more and more agricultural experts are telling us that the most beautiful fruits and vegetables aren’t always the healthiest or best tasting. In fact, in most cases, the only advantage of such produce is its ability to sell quickly.

According to the Natural Resources Defense Council, approximately six billion pounds – or 20 percent – of produce that is grown in the United States is thrown away each year because of its appearance.

So who is to blame for this search for the perfect fruit or vegetable? There’s plenty to go around. First, the USDA stipulates that commercially grown fruits and vegetables must be 90 percent blemish-free. Next, marketers are always on the lookout to photograph only the most aesthetically-pleasing fruits. These camera-ready specimens are hard for the average piece of produce to live up to and set an unrealistically high standard for fruits and vegetables. Finally, a large portion of the blame must be put on consumers.

When shopping for produce, most consumers select food based on how it looks rather than how it smells or how it will taste. This means that many fruits and vegetables are rejected solely on appearance rather than on taste, quality, or ripeness.

Thankfully, there is a new trend toward average-looking fruits and vegetables. Experts are pushing the message that perfect on the outside doesn’t necessary mean better tasting. In fact, pull an apple straight off a tree and it might not look perfect but it sure tastes that way!

There are several companies working to minimize waste by delivering less than perfect fruit directly to consumers. Farmers and consumers can both benefit from doing business this way. Farmers will be able to sell crops that would normally be bound for the landfill and consumers will be able to purchase produce for much less than they would pay in the grocery store – without sacrificing quality or taste. Across the country, farmers list these types of transactions as something they are very interested in pursuing.

Selling less than perfect-looking produce to restaurants is another untapped market. After all, diners don’t care how round a tomato is before it is baked into a lasagna. They only care how it tastes. And as anyone who is willing to take a bite out of an imperfect piece of produce will tell you, it doesn’t have to look perfect to taste that way.

 

October is National Pork Month so what better time to talk about how raising pigs can be a profitable business venture?

While pig farming is not particularly difficult, it is time consuming and takes a lot of energy. If you are considering adding pigs to your farming operation, or are contemplating raising pigs exclusively, it is important that you know exactly what is involved in raising pigs.

There are two ways to raise pigs: pasturing pigs or raising them in a barn. Pasturing pigs is a viable option as long as you have enough land and that land is soil and grass rich. It also will be necessary to fence in your pigs to prevent them from wandering too far afield. Young pigs need to be fenced in even smaller areas because they need to remain close to food and water.

While pigs rarely set out to destroy fencing, adult pigs are very strong and can do damage without trying very hard. When building a fence for your pigs, make sure that you use strong wood or other fencing material and that you dig the poles deep into the ground since pigs like to dig. As a general rule, every pig should have about one-tenth of an acre of pasture.

Raising pigs in a barn has its advantages. Cleaning up after pigs raised in a barn is relatively simple; you can better control what the pigs consume; and a barn provides much-needed shade for pigs.

Your pig barn should be divided into two areas. As a general rule the feeding area should be about 10 feet by 10 feet for every two pigs and the resting area should be about half that size, or five feet by five feet. The best pig barns are concrete and have a sloped floor so that when you use a hose to clean the barn the water will drain away easily.

If you are committed to raising pigs, experienced pig farmers list the following helpful hints to help make sure that your endeavor is both profitable and enjoyable:

  • Bigger and meatier pigs bring in the most money. Make sure your pigs get the correct amount of nutrients but try to avoid supplements. If you are grazing your pigs, make sure there is plenty of pasture grass available.
  • Never feed your pigs potatoes or raw meat – both can be toxic to these animals. While pigs will eat almost anything, that doesn’t mean that they should.
  • Control the amount of food your pigs consume. If your pigs are trough-fed, it is important that there is no food left in the trough after 30 minutes. If there is, you are overfeeding. This is not only bad for your pigs, you will waste money in food costs.
  • Plenty of fresh water is essential to healthy pigs. Keep in mind that pigs like to clean themselves in water so make sure you clean their water troughs regularly.

Pork is one of the most widely eaten foods throughout the world so it’s no surprise that raising these animals can be an extremely satisfying endeavor.

No one would argue that workplace safety is not an important issue. In fact, the Occupational Safety and Health Administration (OSHA) exists soley to keep our nation’s workers safe. Established in 1970, OSHA reports that since its inception, workplace fatalities have decreased 62 percent while the number of U.S. workers has almost doubled in the same time period.

Surprisingly, despite the fact that farming is one of the deadliest professions in the United States, the majority of farms – those with 10 or fewer employees – are not regulated by OSHA. So why are these farms not covered by OSHA rules and regulations?

One reason may be the independent nature of farmers themselves. When OSHA made a move to regulate grain bins, farmers and their representatives were outraged and successfully fought the move.

Senator Mike Johanns (R-Neb.) said at the time that farmers know better than bureaucrats how to keep their employees and families safe. The outcry against the move led OSHA to relent with no further inspections or enforcement actions pending in regard to small farms.

While farmers list several reasons why they don’t want to be regulated by OSHA, that doesn’t mean they are unaware of the dangers they face on the farm. How could they not be when every year thousands of farm workers are injured or die as the result of farm accidents?

Tractors are the greatest danger on the farm, according to the National Institute for Occupational Safety and Health, claiming approximately 125 lives a year. Other pieces of machinery pose risks to farmers, including combines and hay balers. Grain bins and silos pose significant dangers, as well. Other farm hazards include heatstroke, large livestock, and exposure to chemicals.

According to OSHA, farm workers under the age of 15 and over the age of 65 are at the greatest risk of being injured or killed in a farm accident. Also contributing to fatalities is the fact that hospital and emergency rooms are in most cases a long way from rural areas.

But most farmers look at the dangers they face on the farm in the same way they look at the weather. You can’t control everything. They also believe that it is their job to keep themselves safe and they don’t like people – especially in Washington – telling them how to do that. And perhaps with so many farmers working alongside their parents and children, they consider it an insult that anyone would imply that they don’t care about safety.

Finally, most farmers farm because they like the freedom it offers. And in their minds, this freedom includes the ability to do their job without anyone breathing down their necks.