Trade shows continue to be one of the best way to get in front of a large number of customers and prospects over a short period of time. Ag trade shows are no exception. That’s because farmers love to meet the people they are considering doing business with and getting a firsthand look at what […]
Today, about 50 percent of all B2B queries are made on smartphones and that number is growing. In spite of this fact, almost half of all B2B companies-including Ag-based companies-report no significant investment in mobile marketing. So how can B2B companies catch up?
Marketing to farmers requires a high-tech approach. Any agricultural business who doesn’t believe this to be true probably won’t be in business for too long. Let’s face it, farmers are expected to feed 9.6 billion people by 2050, they are well aware that technology is going to play a huge part in that undertaking. Not […]