Entries by USFD admin

Ag Business Continue to See the Positive Impact of Inbound Marketing

Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed.

The Importance of Letting Your Ag Customers Know How Much You Care

Do your Ag customers know that you really care about them – not just their business? If you don’t reach out to them other than to sell, there is no way they will feel appreciated. It also means you are unlikely to establish strong, long-lasting relationships with customers.

The Difference Between Reactive and Proactive Customer Service

The ultimate goal of customer service is to make customers feel well taken care of and to quickly resolving any problems that may arise. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue. A good customer service agent knows the difference between reactive and proactive customer service.

Why Your Ag Business Needs to Focus on Proactive Customer Service

Ag businesses that focus on proactive customer service are committed to solving customer issues as quickly as possible – sometimes even before a customer is aware there is an issue. This type of customer service lets customers know that they are valued and that their needs are always taken seriously. It also allows a business to stand out among the competition.