Interesting and informative blog posts on farmers and ranchers from US Farm Data.

cold call

Generating leads for your small Ag business is never as easy as just making cold calls. Things are more difficult now that we find ourselves in the middle of a global pandemic.

farmers

COVID-19 has resulted in a “new normal” when it comes to marketing to farmers. Shift your marketing strategy to meet them where they are.

An unfortunate reality in today’s digital world is that many Ag salespeople have a tough time engaging one-on-one with the farmers and ranchers they want to sell to. Regardless, building personal relationships is something Ag salespeople must know how to do if they want to succeed in the Ag industry.

Creating a connection with your target audience of farmers and ranchers is critical to the success of you Ag business. Unfortunately, in today’s digital world, many Ag salespeople are increasingly uncomfortable talking with customers and prospects.

Reactive and Proactive

The ultimate goal of customer service is to make customers feel well taken care of and to quickly resolving any problems that may arise. However, it goes further than just problem solving. The best type of customer service involves a business being proactive, or making the first move, when a customer has an issue. A good customer service agent knows the difference between reactive and proactive customer service.

Ag businesses that focus on proactive customer service are committed to solving customer issues as quickly as possible – sometimes even before a customer is aware there is an issue. This type of customer service lets customers know that they are valued and that their needs are always taken seriously. It also allows a business to stand out among the competition.