Customer Loyalty is Hard to Win but Always Worth the Effort


True brand loyalty is harder than ever to earn these days. However, when you consider the many ways customer loyalty pays off, there is no doubt it is worth the effort.

The Content Marketing Institute’s article, Struggling with Brand Loyalty? Ideas to Consider for Lifetime Customers, offers suggestions for securing customer loyalty in an increasingly fickle marketplace.

One way this article suggests to win customer loyalty is to build it at every opportunity, keeping in mind that lasting loyalty requires an “ongoing commitment to deliver a wholly satisfying brand experience.”

Ag businesses who adopt this mindset can look forward to their customers consistently choosing their brand over competitors, an important consideration since repeat customers spend approximately 30 percent more than new ones. These loyal customers also are more likely to try new products from a business they already have a relationship with.

If you need help building brand loyalty with your target audience of farmers and ranchers, US Farm Data can help. Give us a call at 800-960-6267 and we’ll help to make sure that the relationships you build with farmers and ranchers today will last far into the future.