Trust is the Name of the Game. Research shows that consumers across all industries – including Ag – are more likely to try switch brands than they were in the past. Therefore, if you want to prevent your customers from making a switch, you need to prove you are trustworthy.
In the article, Martech Stack + Customer Loyalty: What Effect Can Tech Have on Retention, Clickz.com delves into research published by Nielson that found that 40% of consumers say they are more likely to try something new than they were five years ago. That means if you are an Ag business, you have to work hard at obtaining and retaining customers.
When it comes to using data and analytics to retain customers the need for good practices is critical. If consumers can be sure a company is responsible with their data and with how they operate in the physical world then they will be more likely to stick with them. This is true of prospects, as well.
In an age of increasing customer “disloyalty,” Ag businesses can take heart knowing that trust in a brand can still build loyalty. Want help building loyalty to your Ag brand through data and analytics? US Farm Data can show you the way. Call us today at 800.960.6267 or visit us online at usfarm.com.