Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
It’s not all bad news, however. Many farms are moving toward a pick-your-own format and with the warmer weather, farms offer the opportunity for people to experience the outdoors. The pandemic has also caused people who might not have thought to buy from small farms to give it a try.
If you are unsure how to market directly to consumers in the current climate, US Farm Data is here to help. Give us a call today at 800.960.6267 or visit us at www.usfarmdata.com and we’ll help you adjust your marketing efforts to meet the changing needs of your customers.