Innovation is the name of the game when it comes to marketing your Ag business in the time of coronavirus. Coronavirus is here to stay, and its impact will be felt for years to come. While that is an unfortunate reality, it is important to remember that Ag content that provides value to farmers and ranchers will never go out of style.
- 4 Takeaways for Content Marketers in the Time of COVID-19
Creating brand content during a global pandemic is uncharted territory for every business. For Ag
brands, it is critical to rethink their customers’ priorities to determine what is worth communicating,
while balancing marketing goals with customer empathy.
- Why Content Marketing is Going to be Hot in a Post-COVID World
Nobody can predict for certain what the coming season will bring, not for the Ag economy, not for the
coronavirus, not for marketing. Sticking with content marketing, however, looks to be a pretty safe bet.
- How COVID-19 Will Have a Lasting Impact on Marketing
Change isn’t coming; it’s here. The current pandemic has brought it at breakneck speed and Ag
marketers are feeling it.
If you are unsure how to market directly to consumers in the current climate, US Farm Data is here to help. Give us a call today at 800.960.6267 or visit us at www.usfarmdata.com and we’ll help you adjust your marketing efforts to meet the changing needs of your customers.