Customer testimonials and reviews are the lifeblood of business today. Everywhere you look you will see a statistic about how they play a key role in a person’s decision to buy (or not buy) a product.
And while every business owner understands this fact, many are still understandably uneasy about asking for customer testimonials or reviews. Doing so can be especially difficult in the Ag industry. After all, asking farmers to take time out of their busy day to type up a testimonial can be uncomfortable.
Entrepreneur posted an article, How to Get and Use Testimonials, Referrals and Reviews, that offers suggestions for overcoming your natural aversion to asking farmers for a testimonial or review. Here are some tips:
- If someone compliments you, your business, your team or your product, say, “Can you put that in writing?”
- Know where you want farmers to post their review.
- Get happy customers who write a testimonial to sign a release allowing you to use it anywhere and anytime.
People do business with people they like and trust. If a customer likes and trusts you, chances are they will be happy to help you out. The key is to know how to ask. Finally, if you are unsure of how to make the best use of testimonials and reviews, US Farm Data can show you. Give us a call at 800.960.6267