In today’s digital marketplace, testimonials have never been more important to the success of a business. It can be difficult, however, to know just how to obtain and use testimonials to get the most out of them. This is true in every industry, including Ag.
If you want high quality testimonials, you need to ask the right questions. So, what are the questions that lead to the highest quality testimonials?
Understanding the best way to leverage your testimonials in content and other marketing materials will help to ensure that you maximize their impact. After all, who wants to go to the trouble of obtaining testimonials for nothing?
We know testimonials are important. Research shows that 92 percent of consumers check online reviews and 73 percent make a buying decision after reading six or less reviews. But what makes people really crave reviews and testimonials?