For much of the spring, farmers have been difficult to reach. And for good reason!

Planting season compresses decision-making into long days, unpredictable weather, equipment issues, input logistics, and constant movement. The best marketing campaigns can struggle during this period because attention is somewhere else entirely: getting the crop in the ground.

But around Memorial Day, something changes.

There’s a short psychological break between planting and the full demands of the summer growing season. Farmers may still be busy, but many finally have a chance to look up, check messages, evaluate plans, and think about the rest of the year.

For ag marketers, now is not the time to slow down for the holiday!

Memorial Day Weekend is one of the best times of the year to refresh your lists, restart campaigns, and reconnect with producers before summer activity takes over again.

Catch farmer’s attention before your competition does.

It’s natural to reduce marketing activity around holiday weekends. The pull of a few days off makes it easy to push starting new things until June. Everyone experiences it.

• Email volume drops. (your notes have a chance to stick out)
• Digital advertising competition softens. (your ads may be cheaper to run)
• Direct mail volume lessens. (your piece is easier to notice)

Making your company visible during this transition period might be why you are remembered later.

This makes Memorial Day more than just a holiday weekend. For savvy ag marketers, it’s a strategic opening.

Talk to US Farm Data about putting together a quick campaign before the weekend that extends into next week. You’ll be happy you did!