Pay-Per-Click campaigns are highly effective Ag marketing tools but are also complex and often difficult to evaluate. To get the most out of these campaigns, it is critical to compile and analyze campaign data every step of the way. And while there are several effective ways to measure a campaign’s success – not every campaign can be measured using the same criteria.
Measuring success in PPC campaigns must be a data-oriented exercise, but it also needs to factor in adaptive thinking.
To ensure success, PPC results need to be tracked to understand what farmers and ranchers want and how well ads match their needs.
There are a handful of simple key performance metrics you can use to measure and substantiate the success of your marketing efforts, including PPC.