Shift Your Marketing Strategy to Meet Farmers Where They are


COVID-19 has resulted in a “new normal” when it comes to marketing to farmers and ranchers. Unfortunately, many small Ag businesses feel unprepared to create a strategy that will meet the challenges of this “new normal.”

An article from Forbes, Marketing Your Business in The Midst of Covid-19: 5 Tips to Stay Afloat, provides suggestions to small business owners – including those in the Ag industry – who are looking to pivot their marketing during these trying times. What follows are those suggestions:

  1. Reassure your customers
  2. Get creative
  3. Kick things up on social
  4. Build relationships virtually
  5. Improve your online presence

The article ends by emphasizing that now is not the time to put the brakes on your marketing efforts. Instead, it is an opportunity to be more strategic than ever, put yourself in the shoes of farmers and ranchers, and better market to those farmers and ranchers.

If you are struggling with how to realign your marketing efforts to meet the demands of today’s changing marketplace, US Farm Data can help. It is what we have been doing for several of our small Ag business clients over the past few months and we can do the same for you. Give USFD a call today at (800) 960-6267 or visit us online at