Farmers’ Markets are all the rage these days. The fact that these markets are so popular may lead some people to the conclusion that they are a new phenomenon. However, Farmers’ Markets are one of the oldest forms of direct marketing by smaller farms.

Regardless of the origin of Farmers’ Markets, these markets are a great way for families to get fresh food and, most importantly, meet local farmers. In cities across the country – from San Diego, California, to Omaha, Nebraska, to Macon, Georgia – Farmers’ Markets are a huge hit with both farmers and community members.

There are many reasons why Farmers’ Markets are so appealing. Farmers list their own reasons for wanting to sell their produce at Farmers’ Markets. These reasons include meeting their customers face-to-face and achieving a better return for their produce.

Farmers’ Markets also give smaller family farmers the opportunity to educate consumers about their growing practices and love of the land. Farmers are proud of what they do – as they should be – and Farmer’s Markets give them the opportunity to show off the “fruits” of their labor.

Shoppers are equally as taken with Farmers’ Markets. Aside from the obvious reason – fresh, flavorful food – there are several other things that draw people to Farmers’ Markets.

1. Shopping at a Farmers’ Market allows people to enjoy a real sense of community. Going to the local market makes people feel like they are part of a community.
2. There’s nothing like getting outside and shopping in the fresh air. With the rise of electronic communications and long work hours, it’s a good feeling to enjoy nature and soak up the sun.
3. When you buy vegetables at a Farmers’ Market, you can ask questions to the person who actually grew those vegetables. Try doing that at a grocery store!
4. The farmers and ranchers at Farmers’ Markets will give you recipe ideas, cooking tips and even meal planning ideas. Fellow shoppers like to swap ideas, as well.
5. People love farmers. After all, they feed the nation. Shopping at Farmers’ Markets is a wonderful way to show support and say, “Thanks!” to these men and women.
6. Going to the Farmers’ Market isn’t just a shopping trip, it’s a form of entertainment. Entire families can come and spend hours perusing the many booths and stands. Many Farmers’ Markets even offer entertainment for kids and adults alike!
7. They help the environment. Food sold at Farmers’ Markets doesn’t need to be shipped long distances. This saves on packing materials and fuel costs.

So next time you visit your local Farmers’ Market, think about the good you are doing – for yourself, the community, the environment and, of course, farmers!

Pork is one of the most widely eaten foods throughout the world. It is no surprise then that raising pigs is one of the most profitable business ventures.

While pig farming is not particularly difficult, it is time consuming and takes a lot of energy. If you are considering adding pigs to your farming operation, or are contemplating raising pigs exclusively, it is important that you know exactly what is involved in raising pigs.

There are two ways to raise pigs: pasturing pigs or raising them in a barn. Pasturing pigs is a viable option as long as you have enough land and that land is soil and grass rich. It also will be necessary to fence in your pigs to prevent them from wandering too far afield. Young pigs need to be fenced in even smaller areas because they need to remain close to food and water.

While pigs rarely set out to destroy fencing, adult pigs are very strong and can do damage without trying very hard. When building a fence for your pigs, make sure that you use strong wood or other fencing material and that you dig the poles deep into the ground since pigs like to dig. As a general rule, every pig should have about one-tenth of an acre of pasture.

Raising pigs in a barn has its advantages. Cleaning up after pigs raised in a barn is relatively simple; you can better control what the pigs consume; and a barn provides much-needed shade for pigs.

Your pig barn should be divided into two areas. As a general rule the feeding area should be about 10 feet by 10 feet for every two pigs and the resting area should be about half that size, or five feet by five feet. The best pig barns are concrete and have a sloped floor so that when you use a hose to clean the barn the water will drain away easily.

If you are committed to raising pigs, experienced pig farmers list the following helpful hints to help make sure that your endeavor is both profitable and enjoyable:

• Bigger and meatier pigs bring in the most money. Make sure your pigs get the correct amount of nutrients but try to avoid supplements. If you are grazing your pigs, make sure there is plenty of pasture grass available.
• Never feed your pigs potatoes or raw meat – both can be toxic to these animals. While pigs will eat almost anything, that doesn’t mean that they should.
• Control the amount of food your pigs consume. If your pigs are trough-fed, it is important that there is no food left in the trough after 30 minutes. If there is, you are overfeeding. This is not only bad for your pigs, you will waste money in food costs.
• Plenty of fresh water is essential to healthy pigs. Keep in mind that pigs like to clean themselves in water so make sure you clean their water troughs regularly.

When it comes to great tasting fruits and vegetables, you definitely cannot judge a book by its cover. But if some of the best tasting produce is less than perfect on the outside, why do consumers insist on buying only the most aesthetically pleasing?

This question is even more perplexing when you consider that more and more agricultural experts are telling us that the most beautiful fruits and vegetables aren’t always the healthiest or best tasting. In fact, in most cases, the only advantage of such produce is its ability to sell quickly.

According to the Natural Resources Defense Council, approximately six billion pounds – or 20 percent – of produce that is grown in the United States is thrown away each year because of its appearance.

So who is to blame for this search for the perfect fruit or vegetable? There’s plenty to go around. First, the USDA stipulates that commercially grown fruits and vegetables must be 90 percent blemish-free. Next, marketers are always on the lookout to photograph only the most aesthetically-pleasing fruits. These camera-ready specimens are hard for the average piece of produce to live up to and set an unrealistically high standard for fruits and vegetables. Finally, a large portion of the blame must be put on consumers.

When shopping for produce, most consumers select food based on how it looks rather than how it smells or how it will taste. This means that many fruits and vegetables are rejected solely on appearance rather than on taste, quality, or ripeness.

Thankfully, there is a new trend toward average-looking fruits and vegetables. Experts are pushing the message that perfect on the outside doesn’t necessary mean better tasting. In fact, pull an apple straight off a tree and it might not look perfect but it sure tastes that way!

There are several companies working to minimize waste by delivering less than perfect fruit directly to consumers. Farmers and consumers can both benefit from doing business this way. Farmers will be able to sell crops that would normally be bound for the landfill and consumers will be able to purchase produce for much less than they would pay in the grocery store – without sacrificing quality or taste. Across the country, farmers list these types of transactions as something they are very interested in pursuing.

Selling less than perfect-looking produce to restaurants is another untapped market. After all, diners don’t care how round a tomato is before it is baked into a lasagna. They only care how it tastes. And as anyone who is willing to take a bite out of an imperfect piece of produce will tell you, it doesn’t have to look perfect to taste that way.