Many Ag businesses use promotional gimmicks or one-time special offers to obtain more customers. These tactics may boost short-term sales but do little to encourage customer loyalty. Instead, Ag businesses who adopt a strong customer service component can expect to build a loyal base of customers that will stand the test of time.
As a business owner, one of the biggest challenges is attracting loyal customers who return frequently. This is especially true in the Ag industry where customer loyalty can literally make a break a business.
One huge obstacle to customer loyalty is a sense of uncertainty. Therefore, if you want your Ag customers to keep coming back to you, it’s important you show them that they can depend on you no matter what.
They say imitation is the sincerest form of flattery. Here are three companies that are succeeding in building customer loyalty—and what you can learn from them.