Farming is a business and like all good business owners, farmers understand the importance of keeping their eye on industry trends. By doing so, farmers are able to predict what consumers are looking for in the short term and provide those products and services.
Today, farmers list the following trends that are hot right now:
Trend #1: Consumers are ready (and more than willing) to pay for the high quality foodstuffs.
Last year, the average retail price for things like beef, cheese, eggs, fruit and milk fell but many consumers were still willing to pay higher prices by skipping the grocery store and doing business directly with farmers. Even farmers who have contracts with supermarkets understand the lucrative nature of direct sales opportunities and take advantage of things like farmers’ markets and roadside stands.
Trend #2: An increase in farm-to table-opportunities.
Today’s families are busier than ever and need fast food options to accommodate their hectic lifestyles. And while fast food is unlikely to go away, consumers are seeking out healthier fast options. That means they are looking for fresh salads and sandwiches that they can grab on the go but that still contain healthy ingredients. When farmers partner with restaurants that provide this type of food they make a healthy profit.
Savvy farmers also are working with food delivery services that allow consumers to cook from-scratch meals while avoiding the hassle of shopping, chopping, washing and measuring fresh ingredients. These types of food delivery services allow families to cook and enjoy healthy, fresh meals without ever having to worry about menu planning.
Trend #3: A rise in the demand for organic options.
Consumers want food that does more than just meet their nutritional needs. They want to purchase food that is good for them and the environment and the community and the world at-large. When food is labeled as helping the environment and small producers, for example, consumers take note. Coffee made from sustainably produced beans and locally grown produce are examples of what consumers are looking for. And these consumers are willing to pay for those labels. Certified organic farms are the fastest growing segment of food industry. Currently, there are more than 21,000 certified organic farms in the United States and that number is expected to continue to rise.
Farmers know that catering to their customers is the key to staying viable at a time when falling food prices seem to be the norm. By doing so these farmers are able to thrive in tight economic times.