If you are in the business of marketing to farmers and ranchers, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are visible on sites like Facebook and Twitter.

In your rush to get on social media and continue to remain active there, however, you may have forgotten why you are there in the first place. Is social media really that important? How is it helping your Ag business?

In case you are wondering what social media has done for you lately, here are some important reminders:

It has improved your SEO. Every tweet, post, and update leads to more traffic to you website. Many of those visitors are prospects that are interested in your product or service (aka sales leads)!

It has established you as an expert in your field. Through a blend of content and engagement, farmers and ranchers can tell that you know what you are talking about – and they look to you for the answers. And when it comes time to make a buying decision, they will look to you, as well!

It has improved your customer service. Comment or question? Problem or complaint? No matter what your Ag customers need, you can get it for them. Equally important, when you solve a customer’s dilemma quickly and completely, the whole world can witness it!

It has built your brand. Your brand is your most important asset. No matter what message you want your brand to convey, social media lets you do it. It also lets you tweak your message along the way if you feel that is necessary.

It has helped you get to know your target audience. Are the farmers and ranchers you are trying to reach bored with your message? Do they want to know more about you? Do they love what they are learning from you? Social media allows you to answer all of these questions so that you can literally “give the people what they want.”