Many small Ag businesses wait to invest in marketing until they feel they are better established or have more money to invest. The fact is, however, the longer they wait to market their business, the longer they will find themselves stuck in a continuing cycle of struggling to make ends meet. And that is somewhere no business wants to find itself in.
How you market your Ag business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your Ag business is likely to close down due to lack of sales.
With all of the marketing options available today, many Ag businesses are suffering from analysis paralysis. This is especially true for businesses unfamiliar with marketing in the first place.
Branding that identifies you as the producer and connects buyers to your farm product is a key strategy for adding value to farm products.