Today, about 50 percent of all B2B queries are made on smartphones and that number is growing. In spite of this fact, almost half of all B2B companies-including Ag-based companies-report no significant investment in mobile marketing. So how can B2B companies catch up?

Disruption Leads To Innovation

If you want to connect with your B2B customers and prospects, you need to engage them where they are-on their mobile devices.

Mobile Usage Among B2B Buyers Expected to Grow

Mobile devices are no longer a secondary consideration for B2B customers. Unfortunately, the realization that mobile-ready marketing and advertising touchpoints are necessary is only now starting to sink in for many B2B companies.

You know that mobile marketing is not something you can ignore. But how do you get started?

Four Ways to Use Mobile in Your B2B Marketing Strategy