When you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing. Unfortunately, many small Ag businesses feel their content marketing efforts are falling short.
Inbound Marketing Agriculture Industry – US Farm Data Blog. US Farm Data helps you to leverage your website to generate qualified agricultural leads with inbound marketing.
There is little doubt that inbound marketing is a key factor in the success of businesses of all sizes. One of the biggest advantages of inbound marketing is its ability to increase leads and conversions.
Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed.
What marketing technique should you use to promote your Ag-based business? Sounds like a pretty straightforward question. After all, it basically comes down to two choices: inbound or outbound.
There is no shortage of marketing gurus who will tell you that they know the answer to this question. No matter how much marketing experience these experts possess, however, if they don’t know your target audience, they can’t possible know the answer.
Take a look at the most successful businesses in any industry and you will find that they all have one thing in common. A laser-like focus on marketing to their target audience. This focus remains constant regardless of all the new and innovative marketing tactics available. For example, maybe a particular social media channel is all the rage but none of its customers use it. How likely is this business to gain customers through this social media channel? Not very!
Once you understand the audience you are marketing to it is essential that you remain focused on your marketing plan. Without focus, your marketing plan will be all over the map. In other words, it may be doing a lot but it certainly will not be accomplishing much.
If you are trying to build relationships with your Ag customers and you want them to see you as a thought leader in the industry, it is your best interest to focus on inbound marketing. Trying to get in front of a large number of farmers and ranchers and get your brand recognized? Outbound is the way to go.
Inbound marketing incorporates things like social media, content creation and SEO, all of which offer an opportunity for more targeted marketing. Not only does inbound marketing reach the right people, it allows a business to build relationships. This type of marketing will require a little more patience because it takes longer to see results.
Outbound marketing is a more tradition form of marketing which relies on things like cold calling, broadcast ads and direct mail. This form of marketing allows you to get out in front of larger number of people and build brand awareness much faster than inbound marketing. Outbound marketing is known for its speedy results but it is important to remember that those results usually only last as long as a campaign runs.
The way to achieve marketing success—no matter what the so-called experts tell you—is to know your audience and understand what you are trying to achieve. Only then can you focus on implementing the best marketing strategy possible.