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A question we get at US Farm Data is about the best times to market to farmers and ranchers. While there is no one size fits all answer, farmers and ranchers have some tendencies to keep in mind. We’ve sourced a few articles for you about marketing seasonally.

So as winter begins to wind to a close, if you haven’t started marketing to soybean farmers, you should start now. By now they’re probably already considering what they need for the coming planting season and are ready to start making purchases.