You would be hard pressed to find many farmers who make impulse buys. Instead, farmers spend a great deal of time and energy making sure that any purchase they make will have a positive, long-term impact on their operation. Whether you are selling farm implements or seed, your target audience-farmers-is likely to be tougher to […]

Agricultural Trends to Watch in 2018

Agritourism is on the rise. It’s no secret that people will pay big money for a weekend farm experience. Farm weddings also are a huge trend these days. Engaged couples will pay a premium to say their “I dos” in a rustic barn or rural setting. Many farmers are doing an impressive side business catering […]

By now, we all know that farmers are on social media. In fact, today’s farmers are as tech savvy as any other demographic. That’s why if you are looking to connect with farmers for the purpose of generating leads, social media is a great way to do just that. Nine out of 10 people, including […]

Winter is approaching and that means farmers will be spending more time indoors. Each year in the United States approximately 25,000 people become sick by accidental carbon monoxide poisoning. Of that number, about 500 people die. Carbon monoxide is an odorless, colorless gas which is produced as a byproduct of burning carbon-containing fuels. These fuels […]

If you are a small agricultural business marketing to farmers, your budget is probably pretty tight. While it can be tempting to cut back on promoting your business, most business owners understand that marketing is necessary to bring in new customers. The key to successfully marketing your ag-based business to farmers is not to spend […]