Most people don’t go into farming to get rich. That doesn’t mean farmers wouldn’t like to be able to make a healthy living and not worry about shrinking profit margins year after year. In fact, in order to stay afloat financially, many farmers take second jobs to make ends meet.
While most farmers who work a second job must go off their farm to find that extra income, there are other options. It just takes a little creativity. Today, many farmers are taking advantage of their land and agricultural experience to create an agricultural business that complements their current farming operation.
What follows are some non-traditional businesses that are cropping up on farms across the country:
Pick Your Own Produce: Today’s consumers want to know where their food comes from and that it is as fresh as possible. This has led many farmers to open their farms to people who want to pick their own fruits and vegetables. One added benefit of such an operation is that the labor required at harvest time is drastically reduced. Your customers literally do the work for you.
Agricultural Tourism: Open your farmhouse doors to guests who want to experience what it is like on a real working farm. These types of beds and breakfasts are popping up all over the country and their popularity continues to grow. You can offer as few or as many activities as you like, including things like horseback riding, milking cows, planting and harvesting crops, and so much more. You can cater the experience to singles, couples or families.
Rental Property: Consider renting out your farm for things like weddings (farm-themed weddings are all the rage these days), company picnics, family reunions, bonfires and hay-rack rides. People and organizations are always looking for new and inviting places to gather and a farm is a great place to do just that.
Educational Workshops: Schools, daycares and other educational organizations are always on the lookout for field trips or other opportunities to teach their students or members about different ways of life. As a farmer, you can offer tours and classes on things like growing vegetables, raising backyard chickens or horseback riding. The ideas are as endless as your imagination.
Owning a farm means you are living a life many others want to experience. Capitalize on this and you may find yourself with a lucrative side business that can pay off big.
Making Money on Your Farm Comes in Many Forms
Farmer and Rancher MarketingMost people don’t go into farming to get rich. That doesn’t mean farmers wouldn’t like to be able to make a healthy living and not worry about shrinking profit margins year after year. In fact, in order to stay afloat financially, many farmers take second jobs to make ends meet.
While most farmers who work a second job must go off their farm to find that extra income, there are other options. It just takes a little creativity. Today, many farmers are taking advantage of their land and agricultural experience to create an agricultural business that complements their current farming operation.
What follows are some non-traditional businesses that are cropping up on farms across the country:
Pick Your Own Produce: Today’s consumers want to know where their food comes from and that it is as fresh as possible. This has led many farmers to open their farms to people who want to pick their own fruits and vegetables. One added benefit of such an operation is that the labor required at harvest time is drastically reduced. Your customers literally do the work for you.
Agricultural Tourism: Open your farmhouse doors to guests who want to experience what it is like on a real working farm. These types of beds and breakfasts are popping up all over the country and their popularity continues to grow. You can offer as few or as many activities as you like, including things like horseback riding, milking cows, planting and harvesting crops, and so much more. You can cater the experience to singles, couples or families.
Rental Property: Consider renting out your farm for things like weddings (farm-themed weddings are all the rage these days), company picnics, family reunions, bonfires and hay-rack rides. People and organizations are always looking for new and inviting places to gather and a farm is a great place to do just that.
Educational Workshops: Schools, daycares and other educational organizations are always on the lookout for field trips or other opportunities to teach their students or members about different ways of life. As a farmer, you can offer tours and classes on things like growing vegetables, raising backyard chickens or horseback riding. The ideas are as endless as your imagination.
Owning a farm means you are living a life many others want to experience. Capitalize on this and you may find yourself with a lucrative side business that can pay off big.
Why Some Farmers Say No to Cover Crops
Farmer and Rancher MarketingCover crops and soil health are huge issues today. No matter where you turn, experts (and everyone else) are telling farmers how important it is that they plant cover crops.
Cover crops are used to reduce soil erosion. On flat open land, cover crops will protect against wind that can blow away nutrient-rich topsoil. In hilly, wet areas, cover crops will prevent water from washing away topsoil. In the spring, cover crops are tilled under or sprayed down before row crops are planted.
In addition to preventing soil erosion, cover crops benefit farmers and the environment in many other ways, including:
In light of these advantages, some people may wonder why a farmer would ever choose not to plant cover crops. The fact is, however, that some do believe that they have legitimate reasons for deciding against cover crops.
Whether you agree or not, these farmers believe that planting cover crops doesn’t make financial sense. Farmers who are having a difficult time making ends meet simply can’t justify the costs involved in planting cover crops, especially when profit margins are already razor thin. Time is another factor. Depending on the size of the operation, some smaller farmers just don’t feel as if they can get it all done.
A survey by the Howard G. Buffett Foundation showed that in addition to the reasons listed above, there are other challenges farmers say they encounter when planting cover crops. Here are some of the major ones:
No one would argue that cover crops are not beneficial to the soil or to the environment but neither is every farmer who doesn’t plant cover crops irresponsible. Farmers are concerned about the land and the environment. After all, those things are the source of their livelihood. If some farmers decide to forgo cover corps it is likely because they have decided that cover crops do not work for their particular farm or in their particular region. It does not, as some may say, have anything to do with whether or not they are good stewards of the land.
Marketing Your Small Ag Business
Farmer and Rancher MarketingIf you are a small Ag business owner, it can be difficult to know how to market your product or service most effectively. This is especially true if you aren’t sure who your perfect customer is.
Many small businesses mistakenly try to appear bigger rather than capitalizing on what they do best. In other words, instead of promoting what makes them unique and especially valuable to their niche customers, they try to be a jack of all trades.
Small businesses who excel at one thing need to take that one thing and run with it. So how do you market your Ag business to a niche market? Here are some things you need to ask yourself as you build your marketing plan:
While it may seem risky to concentrate on only one or a few products or services, this will pay off in the long run by helping you to establish a loyal customer base. Finally, once you have found your niche, that doesn’t mean you can sit back and relax. The most successful small business owners understand that they must always be looking for ways to improve their business. By doing so, they will not only keep their current customers happy, those customers will provide invaluable referrals, as well.
Keeping Kids Safe on the Farm
Farmer LifeAny farmer will tell you that kids raised on a farm end up being dependable, hardworking adults. After all, while the farm life isn’t all work and no play, children who grow up on a farm know the importance of getting a job done and getting it done right.
More than a million individuals age 20 or younger live on a farm in the United States. With school out, farm children are likely spending longer hours working on these farms. While injuries are not common, they do happen, and some of them can be extremely serious. In fact, more than 100 children and young adults are killed each year on the farm and thousands more are injured. Statistics show that children from 10 to 13 years old are involved in the most accidents.
While most farm kids believe that they are tough enough to handle any task, it is important to make sure that safety always comes first. Therefore, more than just a child’s age must be taken into account when chores are assigned. The size of child and his or her maturity must also be taken into consideration. It is also important that no matter how capable or well-trained even the most mature young adults are, they need to be checked on regularly to make sure they are doing their chores correctly.
The most common accidents occur near barn hay-drop openings, grain bins, manure pits, ponds and silos so make sure those working in those areas are aware of the potential dangers. Children also need to make sure that they are extra careful around animals—no matter how tame and friendly an animal may seem!
What follows are some appropriate chores for children working on the farm, keeping in mind that every child and situation is unique:
Many of the children working on farms today will take over those same farms as adults. It’s important that they learn to do their jobs well, and safely, to prevent any accidents now or in the future!
How to Market Your Small Farm in the Community
Farmer and Rancher MarketingIf you want to create a buzz about your small farming operation, it is important that you garner it some local online visibility. This can be achieved through things like a responsive website or being active on social media.
However, as every business owner knows, you never know where your sales leads may come from. That’s why if you are looking to promote your local produce business, it is important to market yourself out in the community, as well as online.
While it would be wonderful if you could afford print and broadcast ads, this is probably not financially feasible. So how can you get your business noticed in the community without spending a lot of money? Here are three simple ideas that will help you to get the word out about your business:
While your agricultural operation may be small, it doesn’t need to stay that way. By promoting your business online and offline, you may be surprised at how quickly word spreads about your homegrown merchandise.
Why Long Content Trumps Short Content
UncategorizedWe all remember a time—years ago—when the experts told us that no one reads anything on the internet. To the contrary, we were told, people just scan a page and move on.
In 2016, this is no longer the case. In fact, as mobile devices have become more and more prevalent, people are reading more content than ever. And that content is getting longer. While short content clearly has its place, long content is the way to go when it comes to content marketing
Long content is a great way to engage your target audience and tell them a story. Further, long content allows you to get your point across to readers without having to worry that their attention span will give out before you are done getting your point across.
Long content works especially well when connecting with farmers and ranchers. Farmers and ranchers are not easily swayed by short, attention-grabbing blurbs about a company’s products or services. Instead, they want to know the facts about anyone they are considering doing business with or a product they are considering purchasing.
There are other important reasons why using long content works so well for content marketing. What follows are what experts cite as the most compelling reasons to invest in long content:
If your current marketing strategy does not include long content, it needs to—and soon! Without long content your customers are less likely to find you online and even if they do, they are less likely to engage with you. Writing long content may take more time but it is definitely worth the effort!