Do You Know Your Total Audience?

As an Ag business, it is important to become familiar with your audience. There are three different aspects to your audience. Number one, and the most familiar, is your customers. Your customers are people or businesses who have already paid you. Number two is your prospects, those who have not paid you but have expressed interest in your product. When marketing, most people stop here – and that is usually their biggest mistake. What people fail to realize is that these two points provide valuable data that a business can use to find your total audience. 

Your total audience consists of businesses/people who have similar demographics and firmographics as your customers, as well as prospects whom you have not spoken with or may not even be aware of! Combining the data from your audience and your prospects creates a whole new demographic of potential customers that most businesses fail to utilize – usually for good reason.

When running a business, who has the time to compile data and study potential customers in order to create a list of your total audience? Don’t worry – that’s where US Farm Data comes in. US Farm Data has been utilizing this method of studying customers and prospects to create a total audience for decades. We can help you find and reach your total audience, as well as create a plan to reach out to companies and people to bring them to your website. We will help you utilize all the data that you may not even know is at your fingertips to help you grow your business. Make the most of your audience and contact US Farm Data today!