How to Get Customers to Remain Loyal to Your Ag Brand

Smart Ag business owners know that keeping current customers is a lot more cost efficient than obtaining new ones. Unfortunately, many of those same business owners have trouble encouraging repeat business and building customer loyalty.

The reason for this can be attributed to the small percentage of Ag business owners who are focusing on digital marketing. This lack of focus is unfortunate since digital marketing is one of the best ways to excel in the area of customer retention.

If you are an Ag business owner, here are three ways you can use digital marketing to encourage customers to come back again and again.

1. As soon as a first-time customer makes a purchase, it’s time to introduce them to your brand! No matter how you decide to communicate with your new customer online, the key is to make sure it takes place during and after the sale. And keep the lines of communication open from that point on!
2. Content, rewards and other incentives need to be customer-specific. Generic content or push notifications are never the way to go. What is the way to go is making sure a customer knows they are valued by giving that the information and incentives that they crave.
3. A quality, efficient customer support system needs to be in place so that the customer experience is always fast, friendly and consistent. This attention to detail should take place whether the customer is making a purchase or a return. And it must go beyond automated receipts or confirmations.

If you don’t feel as if you are doing enough to retain customers through digital marketing, you are not alone. Marketing experts say most small businesses – Ag or not – don’t put a priority on engaging existing customers due to a lack of time, resources or digital know-how. Even when an Ag business has the budget, they often don’t have the expertise necessary to implement the digital marketing strategies that can increase customer retention.

If this is the case in your situation, you might want to consider outsourcing your digital marketing strategies. A digital marketing agency will help you to optimize software and technology to produce the results you are looking for. And in most cases they can do it for a lot less money than you could do it yourself.

Need help marketing your Ag business? US Farm Data helps Ag businesses of all sizes put a marketing plan in place that produces solid, measurable results. We’d love to do the same for you! To learn more, give us a call at (800) 960-6267 or visit usfarmdata.com.