How to Jump Start Your Email Marketing Campaign

Email marketing is an excellent way to cement customer relationships and convert prospects into clients. More importantly, it allows you to do these things without breaking the bank.

Marketing via email also helps to drive more sales conversions by enticing prospects to your website faster than other marketing methods. In fact, response to an email campaign can occur in just a day or two.

Of course, like anything else these days, email marketing must constantly evolve to remain relevant and effective. If you aren’t seeing the results you once you did from your email marketing campaigns, it may be time to freshen them up a bit. Consider the following:

1. Farmers and ranchers don’t like to be just another name on a distribution list. If you aren’t sending personalized messages, you need to be. Engaging customers in a personal way can be as simple as including their name in the subject line of the email. Further, the more you are able to show that you are in tune with a particular farmer or rancher you are reaching out to, the more responsive that farmer or rancher will be to your message.
2. Consider trigger-based emails. Trigger emails are literally “triggered” by an action taken by a farmer or rancher. Say a farmer goes to your website to make a purchase but then does not go through with that purchase. A trigger email is then sent to that farmer or rancher within a short period of time. Receiving an email from a business while a customer or prospect is still considering a purchase has been shown to increase the chances that a purchase will ultimately be made.
3. Let farmers and ranchers decide how they want to engage with you. When you send a marketing email to a farmer or rancher, make sure you give them the option of deciding how they will contact you. Farmers and ranchers want to be able to choose the method in which they engage with an Ag business. Maybe they don’t want to fill out a web form. Perhaps they would like to engage offline and call you on the phone. Statistics show that the greater choices you give farmers and ranchers regarding how to contact your business, the more likely they will be to get in touch with you.

There are countless benefits to email marketing for your Ag business. By updating your methods of email marketing, you can make it even more effective for things like increasing customer loyalty, generating sales leads and closing sales.