How to Make Sure Your Content Connects with Farmers

There is nothing more discouraging than spending hours working on a blog, article, or targeted email for farmers only to find out that those farmers have no interest in what you have to say. While it is easy to take such rejection personally, you would be better served to investigate the reasons why your content is failing to connect with the very farmers you were hoping to engage.

What follows are some issues that may be causing a lack of engagement with your agriculture leads:

1. Your headlines aren’t unique. Let’s face it, there is a lot of content out there. That’s why it’s so important that your headlines are specific to the agricultural industry, especially farmers.
2. Your content is too “informative.” Make sure your content solves a farmer’s problem or answers a question. Your content must do more than just inform farmers about an issue because they already know what their problem is, what they want to know is how to solve it!
3. You are unable to get to the point. Farmers are busy. Make sure you get to the point quickly or farmers will move on.
4. Your copy is difficult to read. Remember that short paragraphs, subheads, and bullet points work best, especially for busy farmers.
5. You haven’t harnessed the power of numbers. Studies show that people are more likely to read posts, articles, blogs, and other content that includes numbered lists.
6. You don’t know your parts of speech. Social media scientists say that headlines that include more verbs and less nouns are more likely to be clicked on.
7. You don’t write like you talk. Providing good advice in a conversational voice is what makes people view you as an authority on a subject, not using big words. This is especially true for the Ag industry.
8. You avoid relationships. Good content will leave farmers coming back for more. Encourage repeat traffic by asking questions and requesting feedback. Farmers value advice from other farmers so such feedback is especially valuable.

Farmers can be a tough audience. They know what they need and they don’t waste times on things they don’t need. While it can be challenging to write content farmers will value, if you do, you can be sure that they will keep coming back for more.