Farmers don’t want to waste time. That means it is critical that each and every conversation you have with farmers is mutually beneficial. It also should leave them with the impression that you are someone worth talking to. So, whether you have been in the Ag business for a few weeks or several years, it is crucial that you keep compiling data on your target audience and the Ag industry as a whole.

Whether you are marketing to farmers or marketing to new mothers, you must understand your target audience. But sometimes it can be difficult to know where to start when it comes to learning about this group of customers and prospects. Here are 10 ways to know your target audience:

10 Ways to Learn About Your Target Audience

Farming and Farm Income

American agriculture continues to evolve and change. When marketing to farmers, it is essential that you understand the ins and outs of current farming trends. If you don’t, your credibility is going to take a major hit.

Farm Bill Resources In-Depth

The future of American agriculture depends a great deal on the 2018 farm bill. If you are out in the fields talking to farmers today, you better know the facts about what is arguably the most important farm bill in decades.