Email Marketing a Must for Small Businesses Marketing to Farmers and Ranchers
Almost three-fourths of small businesses that market to farmers and ranchers say that email marketing makes up the majority of their marketing strategy. Whether for personal or business use, it is virtually impossible to find a farmer or rancher without an email account. And with these Ag professionals using their mobile devices everywhere from on the tractor to in the barn, email is an outstanding way to get in touch with these customers and prospects.
In light of this fact, you would think that every small business would be using email to raise awareness of their brand and increase sales. However, many small businesses are under the mistaken impression that implementing an email campaign is more hassle than it’s worth. In reality, however, email marketing is one of the most cost-effective and least complicated forms of marketing you can choose for your business.
Email marketing offers a better return on investment than almost any other type of marketing strategy and the money spent on email marketing is minimal compared to other forms of marketing. Think about how much you would spend to produce and air a 30-second radio commercial and it is easy to see why an email campaign makes such good sense. Plus, email marketing is able to offer a much more targeted approach.
Email marketing also will boost your company’s social interaction. Social media is what is hot these days and email is one great way to connect with your customers. Email allows you to post links to your social media sites like Facebook and Twitter and your customer can share your email with friends, family, and other farmers and ranchers—across the field or across the world.
Email marketing gives you the ability to track and better understand how your contacts are responding to your emails, as well. This allows you to tailor your emails to meet the particular needs of your Ag customers in ways that traditional marketing strategies cannot.
Further, if you need to get your message out right away email marketing is definitely the way to go. All you have to do is compose an email and press send. Traditional marketing techniques simply can’t offer that same flexibility. And since weather and other market conditions often necessitate a last minute change in message, this offers a huge advantage over other marketing methods.
Once you have begun your email marketing campaign you may be curious if it is working for your business. That’s another advantage of email marketing. The results of email campaigns are easily measured because you receive reports that let you know things like how many farmers and ranchers saw your email and how many clicked on its links.
The more you learn about email marketing, the easier it is to understand why so many small Ag businesses are using it. If you don’t want to lose out on connecting with the farmers and ranchers on your sales list, it’s time to implement email marketing.
