Marketing an Ag Product that Sells Itself

If you have an Ag product that you believe could sell itself, it’s important that you take a closer look. And the look shouldn’t be at the product, but at your sales strategy.

While nothing is impossible, the fact still remains that a product that no one knows about is likely to remain just that. That’s why marketing a product – no matter how innovative or groundbreaking – is always important.

In almost all cases, creators of any Ag product will have to complete some important tasks before sales take off. However, many Ag businesses don’t feel as if they have the expertise to bring a new product to market. Thankfully, getting a product noticed has never been easier and, in most cases, more affordable.

The first thing that needs to be done is to identify your product’s target audience. Who are the farmers and ranchers most likely to use your product? Why would this product work well for them? Answering these questions will help you know where to reach prospects. Do they spend a lot of time online? Do they read emails on their phone? Would reaching out to them make sense through the use of PPC ads? Would they respond better to direct mail or social media?

Now it’s time to do some research. Are there other Ag businesses that offer the same or a similar product? If you answered yes to this question, it is critical that you are able to let farmers and ranchers know why your product is better. In other words, why should they choose your product over the others. To do so you must craft a message that resonates with farmers and ranchers. This means speaking their language.

Finally, even if your sales are brisk, you always must be working to keep your sales funnel full. How can you do this? Keep learning about your target audience; find new and better ways to reach out to that target audience; and give that audience information that helps solve a problem or makes their life easier.

Even if your Ag business has a revolutionary product, almost no product will be able to sell itself. Therefore, you must do all that you can to get that product in front of the farmers and ranchers who want – or need – it the most.