COVID-19 has changed the way businesses across all industries – including Ag – work internally and with their customers. While many of these changes have centered around working from home and collaboration software, there are more to come.

While small businesses around the country are focused on how COVID-19 is changing the way they do business right now, they also need to be focused on the long-term effects of the current pandemic.

empty business

While small businesses around the country are focused on how COVID-19 is changing the way they do business right now, they also need to be focused on the long-term effects of the current pandemic.

cold call

Generating leads for your small Ag business is never as easy as just making cold calls. Things are more difficult now that we find ourselves in the middle of a global pandemic.

farmers

COVID-19 has resulted in a “new normal” when it comes to marketing to farmers. Shift your marketing strategy to meet them where they are.

Marketing your small Ag business comes down to meeting your customers where they are and providing them with the kind of service that makes them feel valued. The way to accomplish this, however, is evolving in light of the current pandemic. Today, more than ever, digital marketing is critical to the success of small Ag businesses.