One of the most dangerous marketing strategies relies on broad generalizations about your target audience. This is especially true if you are marketing to farmers. Failing to do extensive research about your Ag customers and prospects can lead to broken trust. And once trust is lost, it’s almost impossible to get back!

25 Tips for Earning Customer Loyalty

Building customer loyalty is hard work but it is always worth the effort. Not willing to put in the effort? Chances are your customers won’t be customers for much longer.

The Three Questions You Need to Ask to Drive Successful Sales Conversations

Struggling to close sales? It could be that you don’t know the people you are selling to. Thankfully, answering a few questions can change all that.

How well do you know your customer?

You may think you know your customers but how can you know for sure? Hint: It goes beyond statistics and surveys.