Why understanding farmers is the best (and only) way to earn their loyalty
You may be able to hook a prospect with an exciting new product but if you are looking to establish a long-term relationship with that prospect, you need much more than a hook. You need to build customer loyalty that stands the test of time.
Building customer loyalty can be tough, however. Even tougher with Ag clients who know how to spot a slick, sales pitch. In its article, 25 Tips for Earning Customer Loyalty, Entrepreneur.com gives some solid tips for creating customer loyalty, some of which are particularly relevant to the Ag industry. These tips include:
- Share your values
- Be transparent
- Create a sense of community
- Exceed expectations
- Admit when you make a mistake
- Be an expert
- Be reliable
- Make life easier for your customers
If you are looking to reach and connect with your target market of farmers and ranchers, look no further than US Farm Data. Every day we help our clients just like you grow their Ag businesses.