You would be hard pressed to find many farmers who make impulse buys. Instead, farmers spend a great deal of time and energy making sure that any purchase they make will have a positive, long-term impact on their operation. Whether you are selling farm implements or seed, your target audience-farmers-is likely to be tougher to […]
Five Tips to Make Ag Tradeshows as Effective as Possible
Social MediaYour B2B Customers are Going Mobile-Have You?
Mobile MarketingToday, about 50 percent of all B2B queries are made on smartphones and that number is growing. In spite of this fact, almost half of all B2B companies-including Ag-based companies-report no significant investment in mobile marketing. So how can B2B companies catch up?
Mobile Marketing and the B2B Buyer Landscape
Marketing to FarmersAre Promotional Products Still Relevant in the Digital Age?
Social MediaMarketing to farmers requires a high-tech approach. Any agricultural business who doesn’t believe this to be true probably won’t be in business for too long. Let’s face it, farmers are expected to feed 9.6 billion people by 2050, they are well aware that technology is going to play a huge part in that undertaking. Not […]
Six Critical Guidelines for Agricultural Webinars
Farmers ListWebinars are a great way to engage farmers. It’s no wonder. When done correctly, webinars allow farmers to learn about new research in the agricultural world as well as products that can benefit their operation. There are other reasons this type of marketing is so popular with farmers. Webinars are a convenient and affordable way […]
Successfully Marketing to Farmers Requires Three Important Elements
MarketingYou would be hard pressed to find many farmers who make impulse buys. Instead, farmers spend a great deal of time and energy making sure that any purchase they make will have a positive, long-term impact on their operation. Whether you are selling farm implements or seed, your target audience-farmers-is likely to be tougher to […]