Generating sales leads is an ongoing task for any business. There are countless ways to generate leads. These include things like attending meet-and-greets, setting up a booth at tradeshows, and staying active on social media.
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Pay-Per-Click campaigns are highly effective Ag marketing tools but are also complex and often difficult to evaluate.
One of the first things you need to do when working with a new Ag customer is to make sure that you understand what that customer expects of you. By doing so, it is much more likely that you will have a long and successful relationship with that farmer or rancher.
No matter how small your Ag business, social media can help you connect with your audience of farmers and ranchers, identify new leads, and increase brand awareness. However, none of this will be possible unless you remain true to who you are as an Ag business and make sure your brand personality shines through when posting.
Generating leads for your small Ag business is never as easy as just making cold calls. Things are more difficult now that we find ourselves in the middle of a global pandemic.
COVID-19 has resulted in a “new normal” when it comes to marketing to farmers. Shift your marketing strategy to meet them where they are.