Where Do Farmers Hang Out Online? Everywhere!

Getting noticed by farmers online is becoming more and more difficult for Ag-based businesses. Much of this has to do with the fact that, like other Americans, farmers get their information from a variety of media platforms. Unfortunately, maintaining a substantial presence on every online channel can be challenging.

Facebook, Twitter, Instagram, tablets, smart phones, internet searches, websites—if farmers want to know something, it is becoming more difficult to predict where exactly they will go to look for it. Further, on any given day, farmers can be on a variety of platforms.

If you want to market to farmers you must have a solid strategy in place so that your message reaches the farmers you are trying to connect with. Here are some important tips for building that type of strategy:

1. Remember that once is NEVER enough. Selling a new farm implement? Share it on Facebook. Send out a tweet. Blog about how much time or money it will save farmers.

2. Don’t cross your channels. Don’t write lengthy blogs about your product on your Facebook page. Don’t try to stuff too much information into a single tweet. You get the idea.

3. Always be evaluating. Is a particular message bringing in more leads? Does a certain platform seem to be especially popular with your target audience? It is important to monitor how your messages are being received and where they are getting read. If your Twitter posts seem to get no attention but Facebook posts are liked and shared in big numbers, continue with your Facebook efforts and find ways to tweak your Twitter efforts.

4. Consider something new. If you are having trouble keeping track of all of your online efforts, the thought of adding more to your plate may seem overwhelming. However, it is necessary to take a risk once in a while. Consider a marketing tactic you have never tried—hosting a web chat, for example. It may flop but it might be a huge success. You simply never know until you try.
Marketing to farmers can take a lot of time but you should be encouraged by the fact that if you have something important to say, farmers are always willing to listen. The key is to make sure that your message shows up where those farmers frequent.