A Recording of our Email Newsletter Webinar
Email Newsletter Marketing Still Works
The experts say it costs more to get a new customer than it does to keep an existing one. Using that logic, it costs more to sell to a prospect who knows nothing about your company than a prospect who is familiar with your company. Makes sense to us.
One of the best ways to keep in touch with your prospects is through regular email contact. Unfortunately, too much email contact is also a good way to annoy and lose a prospect. How do you navigate the space between those extremes?
Watch the team at LeadGen Compass talk about the ins and outs of email newsletters in this informative webinar. If you’ve started a Mailchimp of Constant Contact account but didn’t send at least 12 communications in 2023, you’ll want to watch this webinar because we covered 6 Great Ideas for Email Newsletters and business-to-business lead generation. We’ll answered questions like:
- How do we keep content fresh and interesting?
- What’s a good open rate or click through rate?
- Are shorter newsletters better than long-form content?
- How do you get people on the list?
The webinar ran 30ish minutes, and used real examples from client work, showed you the process we use, and answered questions.
If you want to send 12 or more email newsletters to prospects in 2024, talk to one of our marketing consultants. We can help!
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The first step to your marketing plan is getting a quality list of prospects. Not only can we provide you with a list, we offer multiple ways to reach them to maximize your investment.