Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
Managing Your Remote Sales Team from a Distance
BusinessManaging a remote sales team for your Ag business involves a different approach than managing that team in the office. Some would argue that managing a sales team remotely is easier while others would say it is much more difficult. One thing is certain: Remote management requires a shift in mindset.
Making the Correct Content Marketing Adjustments in Light of COVID-19
COVID-19When COVID-19 hit, many Ag business owners wondered whether they should continue to
market their business. Of course, these Ag businesses quickly figured out that without
marketing, there was little chance their Ag business would survive the coronavirus.
How COVID-19 Impacts Content Marketing in the Ag Industry
COVID-19Innovation is the name of the game when it comes to marketing your Ag business in the time of
coronavirus. Coronavirus is here to stay, and its impact will be felt for years to come. While that is an
unfortunate reality, it is important to remember that Ag content that provides value to farmers and
ranchers will never go out of style.
Four Best Practices for Content Marketing During the Coronavirus Pandemic
COVID-19Marketing your small Ag business in the time of the Coronavirus pandemic is complicated. While all you may want to do right now is hunker down and take cover until the crisis passes, this is not an option if you want to keep your business growing.
Farmers Who Sell Direct to Consumers Retool Marketing Messages Due to Coronavirus
COVID-19Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
The Coronavirus Pandemic and Farm-to-Consumer Sales
COVID-19Farmers who sell directly to consumers and at farmers markets are feeling the devastating effects of the COVID-19 crisis. While the situation is far from ideal, it doesn’t mean farmers are going to give up. Instead, they will do as they have always done in tough circumstances – adapt and move forward.