Small Ag business owners are coming to terms with the fact that ignoring the power of artificial intelligence (AI) places them at a distinct disadvantage in the marketplace. Gone are the days when AI was something only large companies used. Today, this technology is available to businesses of all sizes and in all industries.
If you are a small Ag business owner, there are many ways for you to implement AI into your organization. The key is to ease into it slowly so you aren’t overwhelmed and then build on your knowledge of AI so you can add it to more areas of your business.
Here are just a few of the many ways that you can begin to implement AI into your Ag business:
- Customer Communications: People today want to be able to interact with a business at all hours. While in the past, small Ag businesses wanted to provide this service, they simply did not have the manpower. Through the use of AI-enabled chatbots, it is now possible for these businesses to provide sales and customer service assistance at all hours.
- Human Resources: Need help with hiring? AI can wade through resumes you don’t have the time to get to. This increases the number of quality candidates you can consider because you don’t have to look at each application individually in the early stages of hiring.
- Competitive Intelligence: AI allows you to track what your competition is putting out there and adjust your strategy to keep up with that competition. AI can gather data on your competitor’s prices, sales and marketing tactics. And when you are able to gather this data faster, you can react to it in real time.
- Marketing: It used to be that small Ag business couldn’t reach a large audience. Through the use of AI, such as Facebook ads, small Ag businesses are able to target customers from a variety of markets – drastically expanding their reach.
Integrating AI may seem overwhelming at first but, the truth is, it is simpler than you might think. What’s more, the costs of AI are decreasing while its accessibility is increasing. This means that there has never been a better time to take advantage of this revolutionary technology to grow and improve your Ag business.