Inbound marketing can do wonders for an Ag business. This is why its popularity continues to grow among business that market to farmers and ranchers. Businesses across all industries that invest heavily in marketing online do so for a variety of reasons. About 25% say they look to online marketing to attract leads and convert sales. And these businesses are not disappointed.
According to the latest marketing research, the biggest advantage of inbound marketing today is its ability to increase leads and conversions. Businesses report that inbound marketing increases the number of leads they obtain by about 70% with conversion rates increasing by more than 50%. Customer retention also improves with inbound marketing.
So why is inbound marketing so successful? The simplest explanation is that it draws potential customers in rather than giving them the hard sell and pushing a product or service on them. It also is able to draw Ag customers and prospects in through the use of, among other things, content marketing, social media marketing and search engine optimization. Knowing which method to use is crucial to inbound marketing success.
The answer comes down to metrics. The reason online marketing is so successful is that Ag businesses are able to identify where leads are coming from – whether that be social media, content promotion or SEO. This data allows them to assess the success and impact of inbound campaigns. This success can be used to continue to personalize your marketing efforts to better engage with their target audience of farmers and ranchers.
A recent survey shows that the most popular metrics for evaluating the success of inbound marketing are website traffic and social shares. Email open and clickthrough rates are next. Conversion rates and revenue also are popular methods of evaluation.
When it comes to inbound marketing, there is little doubt that it will continue to be a key factor in the success of Ag businesses. In order to make sure it does all that it can, however, it is important that these businesses evolve with it. After all, the one thing that remains the same when it comes to Ag marketing is that the one who stand stills is sure to get left behind.
If you would like to implement inbound marketing to your ag marketing strategy, US Farm Data can help get you started. Call us today at 800-960-6267 or visit us online at usfarmdata.com to learn more. If you find this article helpful, please bookmark our blog for helpful advice on marketing to farmers and ranchers.