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No matter how small your Ag business, social media can help you connect with your audience of farmers and ranchers, identify new leads, and increase brand awareness. However, none of this will be possible unless you remain true to who you are as an Ag business and make sure your brand personality shines through when posting.
Generating leads for your small Ag business is never as easy as just making cold calls. Things are more difficult now that we find ourselves in the middle of a global pandemic.
COVID-19 has resulted in a “new normal” when it comes to marketing to farmers. Shift your marketing strategy to meet them where they are.
Marketing your small Ag business comes down to meeting your customers where they are and providing them with the kind of service that makes them feel valued. The way to accomplish this, however, is evolving in light of the current pandemic. Today, more than ever, digital marketing is critical to the success of small Ag businesses.
While the methods of marketing are evolving and technology is moving at a breakneck speed, some principles remain constant. Namely, the need for strong relationships between businesses and their customers.
At this point in a normal year, most Ag businesses would be gearing up for a profitable holiday season. In 2020, however, these businesses are wondering if they will be able to stay afloat until the New Year.