At US Farm Data, we believe that quality and engaging content will allow Ag marketers to be more successful moving forward. And we’ve pinpointed six content marketing trends we believe will make the most impact in 2021.
- Community marketing. People across all industries want to feel like they are part of a community. Whether you are writing a blog or posting on social media, make people feel that they belong and that they are valued. In a time of social distance, there is a greater need to feel part of something bigger. That is what community marketing provides.
- Video and webinars. Video marketing is not going away. This is a good thing. While video has always been an effective way to communicate and engage with your target audience of farmers and ranchers, until 2020 we never knew its power or how people appreciate being able to interact with thought leaders in real time.
- Improved content experiences. Online experiences are more important than ever because, frankly, it has been the only experience available for some time now. When farmers and ranchers spend a great deal of time online, they have less patience with poor quality content or annoying pop-ups. Every business is upping their content experience game, so it is critical that yours stands above the competition.
- SEO. High quality SEO is not going away. Creating a solid SEO strategy and focusing on keyword research is not something to scrimp on now – nor is capturing niche and long-tail keywords.
- Repurposing. If you are working hard to create outstanding blog posts or webinars, don’t waste those efforts by failing to share across different channels. Further, the interactions you have on social media or during a webinar are sure to provide ample opportunities for blog posts and vice versa.
- ROI. Measuring the results of your content marketing efforts is critical. You need to be able to track the performance of your content so that if it isn’t producing results, you can switch gears. In times such as these, small Ag businesses can’t afford to use content marketing that isn’t benefiting their business and their brand.
In 2021, content will remain king. With farmers and ranchers spending more time than ever online, there is a tremendous need for more and better-quality content. To stand out among the competition, small Ag businesses are going to have to look for new ways to provide that to their customers and prospects.