Creating a connection with your target audience of farmers and ranchers is critical to the success of your Ag business. Unfortunately, in today’s digital world, many Ag salespeople are increasingly uncomfortable talking with customers and prospects.
The fact remains, however, that in a crowded and distracting marketplace, relationship building is necessary to success. So how do you go about establishing personal relationships with Ag potential clients? At US Farm Data we have some tips for you:
How to Connect in a Digital World
- Be Authentic. When you sell for a living, you are used to being “on” all of the time. Unfortunately, this can come off as insincere – especially to farmers and ranchers who value straightforwardness. Therefore, it is important that you concentrate less on being “on” and more on being your authentic self. It also is important to remember that rehearsed sales pitches rarely impress this demographic. Instead, the more conversational you are, the more people will trust you.
- Ask Questions. If you want to get the point across that you care as much about the farmers and ranchers you are selling to as you do the sale itself, you need to really get to know them. The only way to do this is by asking questions. Asking about anything – from the weather to crop conditions to their family, the key is to let farmers and ranchers know that you are interested in more than just getting them to open their wallet.
- Reach Out Consistently. When you only contact a farmer or rancher when you want to sell to them, they will quickly catch on. Therefore, you need other opportunities to reach out. For example, give them a call to see how things are going without trying to pitch a product. It may seem simple but it will make a significant impact.
- Be a Good Listener. Salespeople are known more for talking than listening. When you only have a small amount of time with a farmer or rancher, you may feel like you need to get across as much information as possible. While this is natural, the truth is, what you don’t say may be more impactful than what you do say. Being a good listener can do more for your sales conversions than anything you have to say.
Connecting with farmers and ranchers on a personal level is more important than ever in today’s digital world. And while it may take more effort, it is definitely worth it. If you need help connecting with customers , read our blog, give us a call at 800-960-6267 or visit us online at usfarmdata.com.