When you get right down to it, inbound marketing is simply a method of drawing potential customers in rather than pushing a product or service on them. One of the most important ways this is accomplished is through the use of content marketing. Unfortunately, many small Ag businesses feel their content marketing efforts are falling short.
An article from the Harvard Business Review, 4 Ways to Improve Your Content Marketing, states that while the content marketing sounds like a foolproof strategy, the results don’t always match expectations. The article goes on to talk about some important considerations to keep in mind when it comes to content marketing:
- You have under three minutes to make an impression
- Mobile is important but overhyped
- There is no “best day” to send content
- Cases studies are critical pieces of content
If you are one of the many small Ag businesses struggling with content, US Farm Data can help. Specifically, we can help you track what your Ag prospects read, when, where, and for how long. This will allow you to get the highest ROI possible. To learn more, gives us a call at 800-960-6267 or visit us online at usfarmdata.com. Follow our blog if you liked this article!