Farmers who market directly to consumers are having to rethink everything they know about connecting with customers and prospects.
According to an article from ProAg, Farmers Focus on Direct Marketing Amid COVID-19, instead of making farms more accessible for people to come out and have a “farm experience,” farmers now must think about being as accessible as they can while at the same time limiting interactions with their customers.
Farmers who sell directly to consumers and at farmers markets are feeling the devastating effects of the COVID-19 crisis. While the situation is far from ideal, it doesn’t mean farmers are going to give up. Instead, they will do as they have always done in tough circumstances – adapt and move forward.
With spring and summer farmers markets in limbo due to the COVID-19 crisis, farmers who sell directly to consumers are in for some hard times. But as most of these farmers will tell you, they are not ready to give up on their livelihood.