If you want to create a buzz about your small farming operation, it is important that you garner it some local online visibility. This can be achieved through things like a responsive website or being active on social media. However, as every business owner knows, you never know where your sales leads may come from. […]
We all remember a time—years ago—when the experts told us that no one reads anything on the internet. To the contrary, we were told, people just scan a page and move on. In 2016, this is no longer the case. In fact, as mobile devices have become more and more prevalent, people are reading more […]
Running a farm often involves hiring seasonal labor. While these type of employees can be a lifesaver on the farm, the wrong hire can cause tremendous headaches. If you are looking to hire some extra help, you will likely place an ad in the local newspaper or online or may place signs around town. Word-of-mouth […]
The marketing world can have a huge impact on what consumers consume. Take red meat for example. After being shunned for the last decade or so by many people looking for what they consider healthier protein options—mainly chicken and turkey—red meat is seeing a resurgence. Leslie Patton of Bloomberg writes that several new menu items […]
When it comes to starting your own Ag business, there are a lot of unknowns. Perhaps the biggest unknown, however, is how you will attract customers. Unfortunately, no matter how long you remain in business, the quest for new customer never ends. Even those lucky Ag business owners, who are so busy they have to […]
Marketing your agricultural products and services takes time and effort. Unfortunately, many Ag marketers work so hard at explaining the benefits of what they are selling, they often overlook one of the most important aspects of marketing: an effective call-to-action. Strong calls-to-action are imperative for farmers and ranchers considering one of your products or services […]