If you ask farmers what type of businesses they want to work with, one of the first qualities they will mention is trustworthiness. So how can you make sure that farmers view your business as trustworthy? In his article, Is Your Brand Trustworthy? Here’s How People Decide, Timothy Carter talks about how customers and prospects […]
If you are in the business of marketing to farmers and ranchers, you know you need to be on social media. In fact, you are probably spending a good deal of your marketing budget making sure you are visible on sites like Facebook and Twitter. In your rush to get on social media and continue […]
If you are still utilizing old search engine optimization (SEO) techniques, or worse, your SEO vendor who you are paying continues to implement old SEO techniques, you may (and probably will) wake up one day and find your website is nowhere to be found within the search engines. That’s because the game of SEO and […]
Many businesses, including Ag businesses, understandably fret over how they will respond to negative reviews or customer comments on their social media sites. The truth is, even responding to positive feedback or simple questions can be challenging. After all, you are basically engaging in a public conversation and that can be difficult. You don’t have […]
In today’s digital environment, your website is the center of your business’s online world. Almost every aspect of your business revolves around it in some way. Customers come to your website to learn about your business. In many ways, your website functions as a member of your staff in that it plays a huge part […]
Think marketing to farmers doesn’t need to involve social media, mobile apps, and other types of digital marketing? Think again! Turns out, farmers are looking for more Ag-centric mobile apps and online tools. This desire is what helped to fuel the USDA-Microsoft Innovation Challenge. This challenge encouraged the creation of mobile apps and online tools […]